EST. 1940 · MIDWEST
Designing Beautiful Spaces Since 1940
Gerhard's has helped homeowners create kitchens, bathrooms, and living spaces they love for generations.
OUR STORY
A Legacy of Helping People Design Better Homes
Founded by Gerhard "Gary" Poehling in 1940, Gerhard's was built on a simple idea: homeowners should be able to experience products before bringing them into their homes.
At a time when most products were selected from catalogs, Gary pioneered one of the nation's first kitchen and bath showrooms — creating spaces where customers could see, touch, and imagine what was possible.
Today, that same philosophy continues through our Midwest showrooms, where our design experts help homeowners bring their ideas to life.
1940
Founded in La Crosse, WI
WHY GERHARD'S
The Gerhard's Difference
Inspiring Showrooms
Walk through thoughtfully designed kitchen, bath, and lighting displays to discover ideas for your own space.
Expert Guidance
Our specialists help you navigate products, design decisions, and project details with confidence — from initial inspiration through product selection.
Trusted Brands
Explore quality products from leading manufacturers selected for beauty, performance, and long-term reliability.
Local Expertise. Regional Strength.
Enjoy personalized service from your local showroom backed by the resources and relationships of First Supply.
SHOWROOM EXPERIENCE
See It. Touch It. Experience It.
Choosing products for your home is easier when you can experience them firsthand.
Explore complete kitchen, bath, and lighting displays designed to inspire ideas and help you make confident decisions — before a single product is ordered.
PART OF FIRST SUPPLY
Generations of Experience. A Future of Innovation.
As part of First Supply, Gerhard's combines generations of industry expertise with trusted relationships, expanded resources, and the knowledge needed to serve homeowners, designers, and professionals today.
Ready to Create Your Dream Space?
Visit a Gerhard's showroom and discover expert guidance, inspiring designs, and trusted products to bring your vision to life.